We worked with their team to bring in the grit, ruggedness, conviction, and clarity that will resonate with both enterprise buyers and frontline workers, suggesting that Zello is experienced, grounded, and in the trenches alongside them. We recognized that Zello had a chance to sound genuine and empathetic. What better time to display the nuance and richness of voice than in one’s communications about it?
ZELLO LOGO FULL
Not one expresses the full character of the people they serve and the means by which they do it this is a major missed opportunity, since voice is literally the focus of their offerings. In a landscape of brands primarily dedicated to live voice communications, we found that none of Zello’s competitors has a unique voice. The narrative around the power of the human voice reinforced more person-centric photography, messaging, and elements throughout the brand system.Īt its core, Zello links people together. We saw a dynamic opportunity for people-focused visuals and verbals -something almost completely absent in the industry landscape. Our strategy focused on how best to embody Zello’s brand attributes of Simple, Helpful, and Approachable through verbal and visual communication. They are all bound by the emotional desire to connect specifically through the human voice in order to nurture community in an unfettered, natural, and nimble manner. Without Zello, all audience segments are frustrated by inefficiency and a lack of authentic-feeling communication. These audiences are searching for a product and brand experience that is reliable, simple, and intuitive, and makes their lives easier through direct, asynchronous voice communication. Speaking more directly to these organizations - and their decision-makers - was an important consideration for our work. Organizations with frontline workers, who often must move fast and interface remotely, urgently need a product like Zello.
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